Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multipleindustries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience’s attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around “what’s in it for them” *Change passive listeners into active participants *Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. From the Hardcover edition.

Excerpt from The Modern Chess Instructor, Vol. 1 The chief purport of the work on Chess, of which the present volume forms the first part, is the theoretical application of new principles and of the reasoning by analogies of positions which have been my guide in practice, especially during the last twenty years. It is perhaps unnecessary to state that the task which I have set before me was beset with enormous difficulties. Many variations that have been the product of vast changes in the style of play which has taken place in modern times, have no doubt been duly noticed in able treatises on the game, but no attempt has yet been made in any book on Chess to base the analysis systematically on general ideas which would assist the judgment of the student in similar positions. In the present work great efforts are essayed in that direction, especially in the annotation of illustrative games from practical play where the results of the application of the principles recommended for the conduct of the openings and the middle part can be more distinctly traced in the end. But as will be seen from the few examples given in this volume, of reasoning out the opening moves by comparison of different maxims, it would have been practically impossible within the scope of this work to adopt the same sort of commentation throughout the analysis of the openings, and I had to confine myself in that respect to pointing out the most striking examples of the adaptation of principles in the early part of the game. However, I have carefully examined the debuts treated in this volume on the basis of such general maxims, and as the openings have been hitherto analysed by the authorities chiefly in an empirical manner, it became necessary to introduce a very large number of novelties at various stages of variations which, up to the present, had been generally recognized as standard lines of play. In short I have come to conclusions differing very widely from those hitherto sanctioned by firstclass practitioners and authors right at the roots of the openings, and sometimes as early as on the third or fourth moves, like in the Ruy Lopez, the Petroff's Defence, and the Philidor Defence. The analysis of the openings had therefore to be entirely remodelled in many instances in which new ideas are developed that have never been put to any practical test. Most of the experimental deductions which I introduce to students of the game, must therefore be regarded only as imaginary examples of tactics and strategy which I trust will in the main afford good instruction to the reader, but cannot lay any claim to absolute accuracy. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.