The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. "The ideas in his book will help you see the world in a new way." --Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." --Bill Gates In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

"No one has failed to notice that the current generation of youth is deeply-some would say totally-involved with digital media. Professors Howard Gardner and Katie Davis name today's young people The App Generation, and in this spellbinding book they explore what it means to be "app-dependent" versus "app-enabled" and how life for this generation differs from life before the digital era. Gardner and Davis are concerned with three vital areas of adolescent life: identity, intimacy, and imagination. Through innovative research, including interviews of young people, focus groups of those who work with them, and a unique comparison of youthful artistic productions before and after the digital revolution, the authors uncover the drawbacks of apps: they may foreclose a sense of identity, encourage superficial relations with others, and stunt creative imagination. On the other hand, the benefits of apps are equally striking: they can promote a strong sense of identity, allow deep relationships, and stimulate creativity. The challenge is to venture beyond the ways that apps are designed to be used, Gardner and Davis conclude, and they suggest how the power of apps can be a springboard to greater creativity and higher aspirations"--

More relevant than ever as the Coronavirus, COVID-19 pandemic sweeps the globe, False Alarm (Originally released in 2008) reminds readers to look closely at the facts as the media covers the national pandemic news and spread of the virus, as well as reinforces the notion that we must arm ourselves against fear tactics that inhibit our abilities to properly make decisions in a world of uncertainty. Life today for citizens of the developed world is safer, easier, and healthier than for any other people in history thanks to modern medicine, science, technology, and intelligence. So why is an epidemic of fear sweeping America? The answer, according to nationally renowned health commentator Dr. Marc Siegel, is that we live in an artificially created culture of fear. In False Alarm , Siegel identifies three major catalysts of the culture of fear-government, the media, and big pharma. With fascinating, blow-by-blow analyses of the most sensational false alarms of the past few years, he shows how these fearmongers manipulate our most primitive instincts--often without our even realizing it. False Alarm shows us how to look behind the hype and hysteria, inoculate ourselves against fear tactics, and develop the emotional and intellectual skills needed to take back our lives.

What’s the most useful thing you could know about your own life? In this era-defining book, developed from her groundbreaking Radio 4 essay series, Naomi Alderman turns her boundless curiosity and incisive thinking to a question that affects us all: how do we understand, and navigate, the epoch we’re living through? She calls this epoch the Information Crisis. The internet has flooded us with more knowledge, opinions, ideas, opportunities, as well as verbal attacks and misinformation, than ever before. It lets us learn more quickly and also spread falsehood more quickly, it brings us together and also divides us in new ways, it is now the lens through which we perceive and understand the world. There is no going back. But we have been here before. In fact, this is humanity’s third information crisis. The first, the invention of writing 5,000 years ago, and the second, the invention of the printing press 600 years ago, drastically reshaped our perceptions, interactions and mental landscapes in ways that feel acutely familiar. Overwhelmed by information, people become afraid and angry, unsettled and distressed, as well as more knowledgeable, educated and curious. By looking at those previous information crises, both the turmoil and the advances, Alderman asks what we can learn from the past to better understand our present, and prepare for our future. Drawing on the work of philosophers and historians, Don’t Burn Anyone at the Stake Today explores how new technology opens up new ways of being and helps us chart a way forward (once again), through the turbulent seas of information overload.[Bokinfo]

Philosophical Essays is a pivotal volume in the collected works of Hans Jonas (1903-1993), one of most important German-American philosophers of the last half of the 20th century. Of the four books published in English during his lifetime, it is the only one to include contributions from his three primary areas of achievement: philosophical reflection on gnosticism, on biology, and on technology - hence the subtitle, "From Ancient Creed to Technological Man." The three sections of the book are, however, given in reverse order with essays on "Science, Technology, and Ethics" preceding papers on "Organism, Mind, and History" and "Religious Thought of the First Christian Centuries." The temporally ultimate project is that which Jonas sees as having philosophical priority. This collection of 18 essays originally published between 1965 and 1974 - that is, after completion of The Phenomenon of Life (1966) but before The Imperative of Responsibility (1984) - manifests the most intensive integration of Jonas's three projects. As such, this volume provides special witness to the inherent unity of what might otherwise be seen as more episodic work. In the Introduction Jonas himself argues for both a biographical and a philosophical unity, the latter of which is emphasized in a new foreword by Carl Mitcham of the European Graduate School.