2 results for "Technology History"

The ride of a lifetime: lessons learned from 15 years as CEO of the Walt Disney Company

Iger, Robert
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger -- think global -- and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over. Now Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership.
Random House, an imprint and division of Penguin Random House LLC 2019-09-23 246 pages

An anxious peace: a Cold War memoir

Mark, Hans
By any measure, Hans Mark was a warrior of the Cold War. Born in Mannheim, Germany, in 1929, he spent his early childhood in Vienna before escaping the Nazi Anschluss in 1938 and eventually emigrating to the United States, settling in New York. He graduated from high school in 1947, went west to attend the University of California, Berkeley, and later earned a PhD in physics from MIT. His work in nuclear engineering soon set him on a path that would be shaped by aeronautics, space exploration, and national defense. It was through advanced technology that Mark believed the United States could win the Cold War. In An Anxious Peace , Mark recounts in detail his life as a twentieth-century “rocket man.” Here is the inside story of one who—in a career spanning more than six decades—was on the technological front line, from long-range bombers to the space shuttle. Along the way, Mark reveals many never-before-told stories from life at NASA and more. Readers will revel in learning the background behind the decision to place a plaque on Pioneer 10 , a space probe that the NASA Ames Research Center designed to fly past the asteroid belt, Jupiter, and Saturn to collect data and images. Mark tells how he, Carl Sagan, and NASA insider John Naugle kept secret the addition of the now iconic 6x9-inch aluminum “message from humanity” until the probe had been launched. To this day Mark is pushing for a manned mission to Mars. One thing is sure: Hans Mark has left a major impact on academic and scientific communities that will be felt for decades to come.
Texas A&M University Press 2019-04-23 676 pages