10 results for "Trade"

Overhaul: an insider's account of the Obama administration's emergency rescue of the auto industry

Rattner, Steven
The first real look inside Team Obama—due just before the 2010 elections—mixes political warfare and big business shakeups in equal proportions, and comes from a uniquely informed source. Steve Rattner is not just the man brought in by the president to save the auto industry, he is a former New York Times financial reporter who also earned a place among the top tier of Wall Street’s most informed investment bankers and corporate experts. Now, from his vantage point at the helm of the historic auto-industry intervention, Rattner crafts a tightly plotted narrative of political brinkmanship, corporate mismanagement, and personalities under pressure in a high-stakes clash between Washington and Detroit. He also explains the tough choices he and his team made, working against a ticking clock and facing vocal opposition from free market champions, to keep Chrysler and General Motors in operation. As the economy faced free fall, Obama, Treasury Secretary Tim Geithner, and economic advisor Larry Summers—all revealingly described—faced the possibility of more than a million lost jobs and the astonishing wreckage of GM (a nightmare of huge proportions, caused by terrible management) and Chrysler (a company so close to death it was nearly sacrificed). Rattner’s book—which will take the story up to the fall of 2010—is a gripping account of one of the severest crises of President Obama’s first year in office, with lessons relevant for all managers and executives.
Houghton Mifflin Harcourt 2010 336 pages

The great race: the global quest for the car of the future

Tillemann, Levi
The Great Race recounts the story of a century-long battle between automakers for market share, profit, and technological dominance-and a race to build the car of the future. The world's great manufacturing juggernaut-the $2 trillion automotive industry-is in the throes of a revolution. Its future will include cars Henry Ford and Karl Benz could scarcely have imagined. They will drive themselves, won't consume oil, and will come in radical shapes and sizes. But the path to that future is fraught. The top contenders are two traditional manufacturing giants, the United States and Japan, and a newcomer, China. Team America has a powerful and little known weapon in its arsenal: a small group of technology buffs and regulators from California. The story of why and how these men and women could shape the future-how you move, how you work, how you live on earth-is an unexpected tale filled with unforgettable characters: a scorned chemistry professor, a South African visionary who went for broke, an ambitious Chinese expat, a quixotic Japanese nuclear engineer, and a string of billion-dollar wagers by governments and corporations. Tillemann's account is incisive and riveting. It explains how America bounced back in this global contest and what it will take to command the industrial future.
Simon & Schuster 2015 338 pages

The creative priority: driving innovative business in the real world

Hirshberg, Jerry
How does your company define creativity? Or does creativity define your company? In this book, Jerry Hirshberg - founder and president of Nissan Design International (NDI) - distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can become the fundamental organizing principle of business. In The Creative Priority, Hirshberg describes how NDI produced a culture that fostered innovation, enabling his team to produce such cutting-edge designs as Nissan's Altima, Pathfinder, Quest, and Maxima; Ford's Villager; and Infiniti's J30.
HarperBusiness 1998 261 pages

The stallion

Robbins, Harold
Loren Hardeman and Angelo Perino are two men united by their shared vision, daring, and arrogance. But Perino committed the unpardonable sin: he had become necessary to Hardeman, having helped him retain control over Bethlehem Motors when his grandson, Loren Hardeman III, made his power grab. Beaten savagely by thugs hired by Loren III, fired abruptly by Loren I, Angelo Perino wed the love of his life and fled to New York. Now Perino and Loren III, still bitter enemies, have forged an uneasy truce that brings Perino back to Bethlehem Motors. Loren III, who falls back on his family's name and money, and Perino, who relies on talent, charisma, and prowess in the bedroom, lock horns once more.
Simon & Schuster 1996 364 pages

Cars for comrades: the life of the Soviet automobile

Siegelbaum, Lewis H.
The automobile and Soviet communism made an odd couple. The quintessential symbol of American economic might and consumerism never achieved iconic status as an engine of Communist progress, in part because it posed an awkward challenge to some basic assumptions of Soviet ideology and practice. In this rich and often witty book, Lewis H. Siegelbaum recounts the life of the Soviet automobile and in the process gives us a fresh perspective on the history and fate of the USSR itself. Based on sources ranging from official state archives to cartoons, car-enthusiast magazines, and popular films, Cars for Comrades takes us from the construction of the huge "Soviet Detroits," emblems of the utopian phase of Soviet planning, to present-day Togliatti, where the fate of Russia's last auto plant hangs in the balance. The large role played by American businessmen and engineers in the checkered history of Soviet automobile manufacture is one of the book's surprises, and the author points up the ironic parallels between the Soviet story and the decline of the American Detroit. In the interwar years, automobile clubs, car magazines, and the popularity of rally races were signs of a nascent Soviet car culture, its growth slowed by the policies of the Stalinist state and by Russia's intractable "roadlessness." In the postwar years cars appeared with greater frequency in songs, movies, novels, and in propaganda that promised to do better than car-crazy America. Ultimately, Siegelbaum shows, the automobile epitomized and exacerbated the contradictions between what Soviet communism encouraged and what it provided. To need a car was a mark of support for industrial goals; to want a car for its own sake was something else entirely. Because Soviet cars were both hard to get and chronically unreliable, and such items as gasoline and spare parts so scarce, owning and maintaining them enmeshed citizens in networks of private, semi-illegal, and ideologically heterodox practices that the state was helpless to combat. Deeply researched and engagingly told, this masterful and entertaining biography of the Soviet automobile provides a new perspective on one of the twentieth century's most iconic--and important--technologies and a novel approach to understanding the history of the Soviet Union itself.
Cornell University Press 2011 309 pages

Tatra: the legacy of Hans Ledwinka

Margolius, Ivan,Henry, John G. (Writer on the automobile industry)
Tatra – The Legacy of Hans Ledwinka is the story of the Tatra company, which originated in the Central European country of Czechoslovakia. It is a tale of great innovation and avant-garde design in automobile engineering. It is also the story of one man – Hans Ledwinka – and his visionary concepts which have become highly influential, although often undervalued, contributions to the development of car technology. Until now, Hans Ledwinka's talent has hardly been recognised; in retrospect, he can be judged equal to car designers such as Benz, Daimler and Porsche, whose endeavours have been fully recorded many times over. With his revolutionary Tatra cars, Ledwinka consistently pushed back the frontiers of automobile construction, and it’s certain that without his inspiration, the Volkswagen in its air-cooled rear-engined form would perhaps never have been conceived. This book suggests that Ledwinka played a greater part in this development than has previously been appreciated. The authors have covered the full history of the Tatra company, which is one of the oldest factories in continuous automobile manufacture, dating back to the 19th century. By doing this, they have placed both Ledwinka and the Czechoslovak Tatra company in their rightful place in the history of car design, and provided a fully comprehensive assessment of the influence of Tatra car designs and their inspired creator. The text of this larger format 2nd edition has been fully revised and updated since the 1990 edition. This new edition also contains many additional illustrations. The book also has a new foreword, written by Norman Foster, the British architect, and proud owner of a Tatra T87, who pays tribute to the aesthetic qualities of this design classic and captures the fascination of both designers and motor historians with the development of Tatra.
Veloce Publishing Limited 2019-10 224 pages