2 results for "Trade"

Artificial Life

Steven Levy
This enthralling book alerts us to nothing less than the existence of new varieties of life. Some of these species can move and eat, see, reproduce, and die. Some behave like birds or ants. One such life form may turn out to be our best weapon in the war against AIDS. What these species have in common is that they exist inside computers, their DNA is digital, and they have come into being not through God's agency but through the efforts of a generation of scientists who seek to create life in silico. But even as it introduces us to these brilliant heretics and unravels the intricacies of their work. Artificial Life examines its subject's dizzying philosophical implications: Is a self-replicating computer program any less alive than a flu virus? Are carbon-and-water-based entities merely part of the continuum of living things? And is it possible that one day "a-life" will look back at human beings and dismiss us as an evolutionary way station -- or, worse still, a dead end? "From the Trade Paperback edition.
Random House Value Publishing 1994-05-29

The Highwaymen Warriors of the Information Superhighway

Ken Auletta
A struggle is taking place--not just among corporate titans, but among entire industries. At stake is control of the world's fastest-growing industry: communications. The contestants are Hollywood studios, television networks, and cable, telephone, computer, publishing, and consumer-electronics companies. All are vying to collect a toll on the information superhighway. And as they jockey for control, they tread on volatile ground, as one fixation after another (cable, interactive TV) is dumped in favor of the next (satellite, the Internet). There is no better account of this turmoil than the one provided here by Ken Auletta, bestselling author of Three Blind Mice ("the best book ever written on network television"*) and Greed and Glory on Wall Street, who for five years has brilliantly tracked the communications industry for The New Yorker. Auletta's access to the principal players is unparalleled (six days with Rupert Murdoch, summit meetings with John Malone), and his grasp of the issues--from boardroom politics to regulatory and technological pressures--is unmatched by any other journalist. In this riveting collection of his best pieces Auletta takes the reader on a behind-the-scenes tour of such companies as Disney, Viacom, Microsoft, Time Warner, and Telecommunications, Inc., and keenly chronicles the vanities and visions of the new Highwaymen--Rupert Murdoch, Ted Turner, Michael Eisner, Sumner Redstone, Bill Gates, and more. Just as Three Blind Mice was heralded as "the new bible of the broadcasting business," The Highwaymen will be received as an indispensable guide to the future of this explosive new world. * Frank Stanton, former president of CBS
Random House Value Publishing 1999-06-22