Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business.

"[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed."-"USA Today," on the 2001 edition Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans to find the best business stories from the last twelve months. Among those selected: Michael Lewis on teenage stock trader Jonathan Lebed, from "The New York Times Magazine"; James B. Stewart on the irrepressible Michael Milken, from "The New Yorker"; and many others from the pages of "The Wall Street Journal, Rolling Stone, Fortune, Rocky Mountain News, "and" Wired. " The second annual edition continues the excellence and comprehensive range of this fascinating anthology series.