Tastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a "superfood" again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.

The final, poignant chapter in a trilogy of bestselling true stories about a floppy-eared Scottish Fold named Norton Peter Gethers was a confirmed cat hater until the day he received a six-week-old kitten as a gift. Walking the streets of New York with Norton tucked into his pocket, Gethers began forming an intense attachment to his new pet. Before long Norton was flying with his owner on the Concorde to Europe, sipping milk in Parisian cafés, and eating custom-made pounce pizzas at Spago. Soon Gethers began to detail Norton’s adventures in print, and with The Cat Who Went to Paris and A Cat Abroad the duo made history as well as many, many friends around the world. The Cat Who’ll Live Forever chronicles the latest in Norton’s astonishing adventures, celebrity encounters, and worldwide excursions, culminating in his heartwarming and heartbreaking final cross-country trip. The first half of this book will have you smiling and laughing as Norton changes the lives of the Italian owners of a thirteenth-century abbey in Sicily, attends movie premiers with Sir Anthony Hopkins in the chic Hamptons, and relaxes at the dog run in Greenwich Village’s Washington Square Park. But as Norton gets older his schedule slows down and he struggles with the aches and pains and physical inconveniences that go along with age, teaching his human the essentials of loving and caring and coping with illness. Ultimately Norton passes along to his owner the most valuable lessons of all¯how to deal with death and grief, how to live life on your own terms, and how to appreciate and savor the joyful times that come along while we’re here on earth. The Cat Who’ll Live Forever is, on one level, a touching meditation on love and relationships and dealing with the pain of inevitable loss. Above all, it is a deeply moving and life-affirming tribute to a humble little animal who never let stardom go to his head and always understood the meaning of true friendship.

"The difference between Gordon Ramsay and a talking pig is that Gordon Ramsay never shuts up." —From Kitchen Con Our consumer culture can’t help but get wrapped up in designer crazes— these days our collective attention is focused on the designer food frenzy. Chefs are our newest celebrities and their restaurants are their stages, but hidden behind the elegant façade of fine dining exists the stark and sometimes shocking reality of the food industry. Renowned food critic Trevor White exposes what goes on behind the scenes in the high-stakes world of the restaurateur. Diners, be forewarned: this biting critique of restaurant culture shows today’s most celebrated restaurants for what they really are: greedy, ostentatious businesses solely dedicated to the fame of their owners. Kitchen Con pays tribute to the history of dining out, starting with the first restaurants and moving on to the most fashionable and well-known kitchens in New York, Paris and London. Witty, humourous and polished, White takes his reader on a whirlwind trip through the restaurant racket, sparing no one!