Tastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a "superfood" again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.

The exclusive, first-hand, behind-the-scenes story of how Pfizer raced to create the first Covid-19 vaccine, told by Pfizer's CEO Dr. Albert Bourla A riveting, fast-paced, inside look at one of the most incredible private sector achievements in history, Moonshot recounts the intensive nine months in 2020 when the scientists at Pfizer, under the visionary leadership of Dr. Albert Bourla, made "the impossible possible"--creating, testing, and manufacturing a safe and effective Covid-19 vaccine that previously would have taken years to develop. Dr. Bourla chronicles how the brilliant, dedicated minds at Pfizer, under the enormous strains of the global pandemic, overcame a series of crises that were compounded by social and political unrest, and reveals the doubts, decisions, obstacles, and failures they encountered. As Dr. Bourla makes clear, Pfizer's success wasn't due to luck; it was because of preparation driven by four simple values--Courage, Excellence, Equity, and Joy. Moonshot is a story of leadership under the most unprecedented circumstances--how Dr. Bourla, a Greek immigrant, a child of Holocaust survivors, and a veterinarian, became the head of one of the world's largest corporations and initiated a dramatic transformation of the organization just before a global health crisis would serve to test the organization, its scientists and its leader, like never before. Moonshot describes best practices that can be used to address the multiple, unprecedented challenges our world faces, reveals Pfizer's implementation of scientific breakthroughs at a record-breaking pace, and offers leadership lessons that can help anyone successfully manage their own seemingly unsolvable problems. As Dr. Bourla explains, "I am sharing the story of our moonshot--the challenges we faced, the lessons we learned, and the core values that allowed us to make it happen--in hopes that it might inspire and inform your own moonshot, whatever that may be."

'The Industrial Revolution marks the most fundamental transformation in the history of the world recorded in written documents.' 'For a brief period,' writes Eric Hobsbawm, 'it coincided with the history of a single country, Great Britain.' His outstanding history describes and accounts for Britain's rise as the world's first industrial world power, its decline from the temporary dominance of the pioneer, its rather special relationship with the rest of the world (notably the underdeveloped countries), and the effects of all these on the life of the British people.

Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperilled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialise on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. In order to restore our inner lives, we must avoid being co-opted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science - from the Descartes and the enlightenment to Alan Turing to Stuart Brand and the hippie origins of today's Silicon Valley - Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.

Bloomingdale's has been the most celebrated store in the world--and its style has been copied throughout the world. As Bloomingdale's chairman for nearly 20 years, Traub played an essential role in this success. Here he tells the story of how the art of selling moved into the modern world--and how Bloomingdale's became a mecca of high style. 16 pages of photos.

This globe-spanning history of sugar is "an epic story on a broad canvas that never loses sight of individual moments of human drama; a historical methodology infused with political, intellectual, cultural, and social strands; a complex sequence of cause and effect; an illuminating synthesis of primary and secondary sources; and a thoughtful marriage of words, picture, and design." (Horn Book starred review) Here is the story of how one product allows us to see the grand currents of world history in new ways. Using songs, oral histories, maps, and over 80 archival illustrations, Marc Aronson and Marina Budhos put a human face on this vast pageant. Time line, source notes, bibliography, and index included. The history of sugar runs like a bright band from religious ceremonies in India to Europe's Middle Ages, then on to Columbus, who brought the first cane cuttings to the Americas. Sugar caused the loss of countless lives, but it also planted the seeds of revolution that led to freedom in the American colonies, Haiti, and France. Cane, not cotton or tobacco, drove the bloody Atlantic slave trade and took the lives of countless Africans who toiled on vast sugar plantations under cruel overseers. And yet the very popularity of sugar gave abolitionists in England the one tool that could finally end the slave trade. Sugar moved, murdered, and freed millions; sugar changed the world.

Although he was a suburban husband and father, living a far different life than the “Wolf of Wall Street,” Michael Kimelman had a good run as the cofounder of a hedge fund. He had left a cushy yet suffocating job at a law firm to try his hand at the high-risk life of a proprietary trader — and he did pretty well for himself. But it all came crashing down in the wee hours of November 5, 2009, when the Feds came to his door—almost taking the door off its hinges. While his wife and children were sequestered to a bedroom, Kimelman was marched off in embarrassment in view of his neighbors and TV crews who had been alerted in advance. He was arrested as part of a huge insider trading case, and while he was offered a “sweetheart” no-jail probation plea, he refused, maintaining his innocence. The lion’s share of Confessions of a Wall Street Insider was written while Kimelman was an inmate at Lewisburg Penitentiary. In nearly two years behind bars, he reflected on his experiences before incarceration—rubbing elbows and throwing back far too many cocktails with financial titans and major figures in sports and entertainment (including Leonardo DiCaprio, Alex Rodriguez, Ben Bernanke, and Alan Greenspan, to drop a few names); making and losing hundreds of thousands of dollars in daily gambles on the Street; getting involved with the wrong people, who eventually turned on him; realizing that none of that mattered in the end. As he writes: “Stripped of family, friends, time, and humanity, if there’s ever a place to give one pause, it’s prison . . . Tomorrow is promised to no one.” In Confessions of a Wall Street Insider , he reveals the triumphs, pains, and struggles, and how, in the end, it just might have made him a better person. Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

"Japan and the four little dragons—Taiwan, South Korea, Hong Kong, and Singapore—constitute less than 1 percent of the world’s land mass and less than 4 percent of the world’s population. Yet in the last four decades they have become, with Europe and North America, one of the three great pillars of the modern industrial world order. How did they achieve such a rapid industrial transformation? Why did the four little dragons, dots on the East Asian periphery, gain such Promethean energy at this particular time in history? Ezra F. Vogel, one of the most widely read scholars on Asian affairs, provides a comprehensive explanation of East Asia’s industrial breakthrough. While others have attributed this success to tradition or to national economic policy, Vogel’s penetrating analysis illuminates how cultural background interacted with politics, strategy, and situational factors to ignite the greatest burst of sustained economic growth the world has yet seen. Vogel describes how each of the four little dragons acquired the political stability needed to take advantage of the special opportunities available to would-be industrializers after World War II. He traces how each little dragon devised a structure and a strategy to hasten industrialization and how firms acquired the entrepreneurial skill, capital, and technology to produce internationally competitive goods. Vogel brings masterly insight to the underlying question of why Japan and the little dragons have been so extraordinarily successful in industrializing while other developing countries have not. No other work has pinpointed with such clarity how institutions and cultural practices rooted in the Confucian tradition were adapted to the needs of an industrial society, enabling East Asia to use its special situational advantages to respond to global opportunities."

A highly decorated Israeli military officer, leader, and former director of the internal security service, Shin Bet, sees the light on what his country must do to achieve a lasting peace between Israel and the Palestinians. In this deeply personal journey of discovery, Ami Ayalon seeks input and perspective from Palestinians and Israelis whose experiences differ from his own. As head of the Shin Bet security agency, he gained empathy for 'the enemy' and learned that when Israel carries out anti-terrorist operations in a political context of hopelessness, the Palestinian public will support violence, because they have nothing to lose. Researching and writing Friendly Fire , he came to understand that his patriotic life had blinded him to the self-defeating nature of policies that have undermined Israel's civil society while heaping humiliation upon its Palestinian neighbours. 'If Israel becomes an Orwellian dystopia,' Ayalon writes, 'it won't be thanks to a handful of theologians dragging us into the dark past. The secular majority will lead us there motivated by fear and propelled by silence.' Ayalon is a realist, not an idealist, and many who consider themselves Zionists will regard as radical his conclusions about what Israel must do to achieve relative peace and security and to sustain itself as a Jewish homeland and a liberal democracy. 'How can a staunch Zionist who was raised on one of Israel's earliest settlements and trained as a kill-or-be-killed elite commando spearhead a campaign for peace with his enemies? The answer, in Ami Ayalon's captivating narrative, is an eye-opener for Palestinians and Israelis alike.' -Sari Nusseibeh, author of Once Upon a Country- a Palestinian life , former president of the Al-Quds University, and former Palestinian National Authority representative in Jerusalem ' Ayalon's aims and accomplishments are ... undeniably impressive ... Hope finds a prominent presence in what so many think is a hopeless, endless conflict.' - Kirkus Reviews 'Ami Ayalon discusses how he came to see a two-state solution with the Palestinians as the best way to ensure Israel's security, not just through analysing numbers and statistics, but through a humanistic approach. He discusses ... how his humanist paradigm not only allowed him to see how the Palestinians' grievances and aspirations are intertwined with Israel's security, but also how he still acknowledges and sympathises with the narratives of those in Israel whom he may disagree with.' -Jonah Naghi, The Times of Israel

From an award-winning New York Times reporter comes the full, mind-boggling true story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever. It was the corporate collapse that appeared to come out of nowhere. In late 2001, the Enron Corporation—a darling of the financial world, a company whose executives were friends of presidents and the powerful—imploded virtually overnight, leaving vast wreckage in its wake and sparking a criminal investigation that would last for years. Kurt Eichenwald transforms the unbelievable story of the Enron scandal into a rip-roaring narrative of epic proportions, taking readers behind every closed door—from the Oval Office to the executive suites, from the highest reaches of the Justice Department to the homes and bedrooms of the top officers. It is a tale of global reach—from Houston to Washington, from Bombay to London, from Munich to Sao Paolo—laying out the unbelievable scenes that twisted together to create this shocking true story. Eichenwald reveals never-disclosed details of a story that features a cast including George W. Bush, Dick Cheney, Paul O’Neill, Harvey Pitt, Colin Powell, Gray Davis, Arnold Schwarzenegger, Alan Greenspan, Ken Lay, Andy Fastow, Jeff Skilling, Bill Clinton, Rupert Murdoch and Sumner Redstone. With its you-are-there glimpse into the secretive worlds of corporate power, Conspiracy of Fools is an all-true financial and political thriller of cinematic proportions.

“ Blood Feud rivals A Civil Action for best non-fiction book of the past twenty years.” — John Lescroart, New York Times bestselling author of Damage Procrit seemed like a biotech miracle, promising a golden age in medical care. Developed in the 1980s by Amgen and licensed to the pharmaceutical giant, Johnson & Johnson, the drug (AKA Epogen and Aranesp) soon generated billions in annual revenue—and still does. In 2012, world famous cyclist, Olympian, and Tour de France champion Lance Armstrong was banned from professional cycling on doping charges for using EPO (the blanket name for the drugs Procrit and Epogen), resulting in a global controversy about abuse, big pharmaceutical companies, and the lies and inaccuracies concerning performance-enhancing drugs. Mark Duxbury was a J&J salesman who once believed in the blood-booster, setting record sales and winning company awards. Then Duxbury started to learn unsavory truths about Procrit and J&J’s business practices. He was fired and filed a whistleblower suit to warn the public. When Jan Schlichtman ( A Civil Action ) learned of Duxbury’s crusade, he signed on. Now, he’s fighting on behalf of cancer patients and for every American who trusts Big Pharma with his life.

From the depression of the 1890s through World War I, construction tradesman held an important place in San Francisco's economic, political, and social life. Michael Kazin's award-winning study delves into how the city’s Building Trades Council (BTC) created, accumulated, used, and lost their power. He traces the rise of the BTC into a force that helped govern San Francisco, controlled its potential progress, and articulated an ideology that made sense of the changes sweeping the West and the country. Believing themselves the equals of officeholders and corporate managers, these working and retired craftsmen pursued and protected their own power while challenging conservatives and urban elites for the right to govern. What emerges is a long-overdue look at building trades as a force in labor history within the dramatic story of how the city's 25,000 building workers exercised power on the job site and within the halls of government, until the forces of reaction all but destroyed the BTC.

This first comprehensive story of logging, lumbering, and forest conservation in Texas records the industry's history from the earliest days of the Republic, when a few isolated operations provided for local needs, through the first four decades of the twentieth century. Supplemented by over one hundred photographs, many never before published, the text re-creates Texas' heyday as one of the nation's leading timber producers. At that time, the forested area equaled the state of Indiana. In the words of one visitor, the forest was "like a vast wave that has rolled in upon a level beach . . . creeping forward, thinning out, and finally disappearing, except where, along a river course, it pushes far inland." The industry's most significant growth occurred between the end of Reconstruction and the beginnings of World War II, when entrepreneurs from the North, the South, and the East ventured into the vast stands of virgin timber in the Texas Piney Woods. These pioneers, attracted by the great potential fortunes to be made, provided the capital, expertise, and energy that introduced large mills and railroads to Texas lumbering and developed markets for their products--not only in Houston, Dallas, and other Texas cities but also across the United States and throughout the world. Various lumber companies, logging and mill operations, company towns, and the genesis of forest conservation are all featured in the text and illustrations. This account will appeal to historians, conservationists, and general readers interested in the Texas lumber industry and in Texas economic history.

This comprehensive study offers an analysis of the museum as a public institution, provides an account of its historical roots, and gives a forecast of its future. In the Foreword, S. Dillon Ripley, Secretary of the Smithsonian Institution, states: "Museums are becoming more and more important. For one thing, as Dr. Wittlin points out, museums provide immediate encounters with authenticity, or a reasonable simulacrum of it. They provide new ways of teaching and learning, and an introduction to processes of lifelong education, now a priority for everyone." An earlier book by Dr. Wittlin, The Museum: Its History and Its Tasks in Education, was the direct predecessor of the present work. The historical chapters have been expanded, and whereas the former volume ended with the outbreak of the Second World War, this study considers the achievements that took place in all parts of the world from 1945 up to the present time. The author's earlier work, published in England, gained international acclaim as a definitive publication in the field and was praised for its philosophical depth, historical breadth, and perceptive insights into the character of a complex institution. Museological events of a scope without precedent are today in a stage of drafting and builidng. Dr. Wittlin examines all aspects of a museum's function: from the traditional functions as a depository, a center of research, and an educational agency to the newer, perhaps peripheral, functions that the author summarizes under the term "cultural center." All these purposes, though valid, must be constantly reexamined in the light of the "extending frontiers of knowledge, rising standards of general education, and of access to new techniques based on scientific advances." In a chapter on a "Twelve-Point Program for Museum Renewal" the main, broad facets of the institution are clearly and concisely discussed. Dr. Wittlin begins with a definition of the term museum established by the International Council of Museums and describes problems of institutional identity and funding, training of personnel, and determining visitor population. She also points up the fallacies in the assumption that mere exposure to exhibits results in learning and stimulation. This book is an impressive and scholarly presentation of the museum pictured through its past and examined in its present functioning as well as what it may offer in the foreseeable future. It is also entertainingly written. The "hottest" current issue, as Dr. Wittlin calls it, is ecology, the study of the interdependence of all living things not only among themselves but with the organic environment. The museum's role in this issue is postulated and discussed. The work is amply illustrated.